In Celtic tradition the Swan represents the Soul, our eternal essence. For me, the sight of three swans flying in formation was a catalyst for change in my life. A swan gracefully entering your life signals a time of altered states of awareness and the development of intuitive abilities and inherent wisdom; awakening the power of Self. The Swan is master of the elements: Earth, Air and Water and is an excellent guide to the therapeutic powers of these elements. Their natural effortless beauty reminds us to move gently through the currents of life and not fight against them. We are souls having a human experience; we are both physical and spiritual beings.


I grew up on a farm in County Mayo, Ireland where no doubt earth, air and water nurtured my being. I was one of seven sisters and three brothers gently guided through the currents of life by our parents. In my experience, the African proverb rings true: ‘it takes a village to raise a child’ – which means that it takes an entire community of different people interacting with children in order for children to experience and grow in a safe environment.

I started my career in London teaching at post-graduate level where I initiated a career guidance programme introducing graduates from leading public schools into investment banking and this thrust me onto the entrepreneurial platform. I founded Infotech Associates to meet the need for end-user training within investment banking: Goldman Sachs, JP Morgan, Morgan Stanley, Credit Suisse, Rothschild, Nomura, Schroders and many others. Infotech Associates also expanded into the field of healthcare and wellbeing: Smith Kline Beecham, Bupa, The Royal Society of Medicine to name a few.

Together with my team of experts, I designed, developed and delivered innovative and bespoke training initiatives, rolling out multiple projects simultaneously. I have many years of corporate experience; having worked for numerous FTSE companies in training and leadership roles.

However, personal loss was the catalyst for my transition from being an expert in computer hardware, software and processing to understanding the human being as a whole. Although we are hardwired in many ways; our programmes can be updated to refresh our language, beliefs, values and assumptions!

I founded Inspiring Personal Growth to help people manage life transitions; planned milestones and curveballs that can literally tear away your identity. I am passionate about supporting wellbeing and self-development through altering states of awareness and fostering personal growth.

I am trained and accredited in Integrative Counselling and Psychotherapy, Conflict Dispute Resolution Mediation, NLP (Master Practitioner and Trainer), CBT, EMDR, Executive Coaching and Clinical Supervision. I practice in accordance with the ethics and guidelines set out by my accrediting bodies.

Ann Marie